Social Media Ads Design
Social-first creative that holds its weight in a saturated feed — aligned to campaign strategy, legible at thumbnail, written to a human pain point.
- Client
- Various (Context Architects + others)
- Year
- 2022
- Role
- Designer
- Deliverables
- Campaign creative · Multi-format social assets
When designing for social media, the design only does its job if it’s aligned to the campaign strategy underneath. Clear, legible, strategic — those are table stakes. Stopping the scroll in a saturated feed takes more.
My approach starts with the audience — what they’re worried about, what they’re hoping for, what they’re tired of seeing. From there the design follows: visual hierarchy that reads in a half-second, copy that respects how people actually use these platforms, and creative that earns the next tap rather than demanding it.
Skills & tools
Creative direction, conceptualisation, iconography, illustration, technical social media specifications, Adobe Illustrator, Adobe Photoshop.
Gallery
