Likha, Brand Identity
A personal brand for handcrafted goods from repurposed textiles. *Likha* (Filipino for 'to craft') turns offcuts into things worth keeping.
- Client
- Personal brand
- Year
- 2024
- Role
- Founder & designer
- Deliverables
- Logotype · Brand identity · Marketing assets
The story
Likha is a brand built around the idea that craft and care can extend the life of materials that would otherwise end up in landfill. The name is Filipino. It means “to craft” or “to create.”
The brand specialises in stylish but functional handcrafted items made from textiles that companies would normally discard, such as surplus stock, stained rolls, and dye trial-runs. We turn those into tote bags and small goods that are durable, fashionable, and quietly proud of where they came from.
The identity
Earthy colours signal warmth and material honesty. A serif typeface with accent marks gives the wordmark a craft-led, slightly handmade feel that matches what we make. The system is still developing. Additional assets and packaging are being tested ahead of launch.
Skills & tools
Creative direction, logotype design, colour theory, digital illustration, marketing & social media design, Adobe Illustrator, Adobe Photoshop.